AEO Visibility + Owned + SEO Dashboard · 14-Day Window
Period Jul 14 – Jul 28, 2026 Source Peec AI + SEMRush Prompts tracked 9,906 chats
Bottom line. Mixbook and Shutterfly are now virtually tied at 39.7% visibility, down from Mixbook's 42.6% lead in the prior 30-day window. Shutterfly has overtaken Mixbook on ChatGPT (41.8% vs 36.4%), though Mixbook retains its AI Overview lead (54.0% vs 48.0%). Core product topics remain strong: Photo Books 85.6%, Layout Software 91.9%, Photo Calendars 72.1%. Critical gaps persist: Memory Books for Mom 0% vs Shutterfly 95.4%, Wedding Invites 6.2% vs Canva 75.4%. Citation density stands at 0.70 vs Shutterfly's 1.37, half their rate. Only 6 of 20 topics sit in the Strong band, underscoring the need for content expansion in adjacent categories.
AEO Maturity Model
Source: Peec AI brand report & domain report · mixbook.com vs category peers
Maturity read. Mixbook scores Developing on brand mentions (down from Strong as visibility fell to 39.7%), and Developing on engine breadth as ChatGPT slipped below Shutterfly. Source retrieval, citation density, and topic coverage remain Developing, reflecting content gaps that prevent the brand from converting visibility into owned-media traffic. Content authority is the weakest dimension, with 85-89% gaps in how-to, listicle, category, and product page content.
Brand Mentions
39.7%
Mentioned in 39.7% of AI responses. Tied #1 with Shutterfly.
Source Retrieval
0.42
URLs retrieved per chat. Shutterfly: 0.91 (+117%).
Citation Density
0.70
Inline citations when retrieved. Shutterfly: 1.37 (+96%).
Topic Coverage
6 / 20
Topics with >50% visibility. 7 developing, 7 gaps.
Engine Breadth
#1 / #2
AI Overview 54.0% (#1), ChatGPT 36.4% (#2), Perplexity 29.8%.
Content Authority
14.9pp
29.4% retrieved vs Shutterfly 44.3%. 14.9pp gap in owned-media presence.
Overall AEO Position
Source: Peec AI brand report · all AI engines, 14-day window
Visibility
39.7%
Mentioned in 39.7% of 9,906 AI chats
Share of Voice
22.6%
22.6% of all brand mentions
Sentiment
71
/ 100 · category avg 67
Avg Position
2.0
vs Shutterfly 2.8, AU 3.3
Competitive Landscape
Source: Peec AI brand report · brand visibility across all tracked AI engines
Brand Visibility (14d)
MixbookCompetitors
Mixbook
39.7%
Shutterfly
39.7%
Canva
23.8%
Artifact Uprising
19.5%
Printique
13.7%
Vistaprint
12.8%
Snapfish
10.4%
Blurb
8.8%
Chatbooks
6.2%
Visibility by AI Engine
MixbookShutterfly
AI Overview
54.0%
48.0%
ChatGPT
36.4%
41.8%
Perplexity
29.8%
29.9%
Trend (3 wks)
Topic Performance Map
Source: Peec AI brand report by topic · visibility % = mention rate across all AI engines
Mixbook Visibility by Topic vs Key Competitors
Topic
Mixbook
Shutterfly
Art. Uprising
Canva
Printique
Band
Photo Book Quality
93.2%
74.4%
77.9%
11.4%
91.1%
Strong
Layout Software
91.9%
77.7%
22.3%
57.4%
23.9%
Strong
Photo Books
85.6%
77.5%
43.7%
34.2%
36.0%
Strong
Photo Calendars
72.1%
84.1%
13.0%
57.7%
15.4%
Strong
Story Mode
66.8%
40.8%
2.0%
27.5%
1.0%
Strong
Wedding Photo Albums
59.4%
50.2%
60.6%
14.8%
36.9%
Strong
Holiday Gifting
48.4%
63.6%
26.3%
1.8%
17.3%
Developing
Photo Albums for Mom
45.5%
50.0%
13.6%
52.3%
6.8%
Developing
Wedding Guest Book
39.2%
26.9%
25.6%
18.1%
8.4%
Developing
Recipe / Cookbook
30.5%
26.0%
2.9%
32.1%
4.0%
Developing
Personalized Gifts
30.0%
26.9%
20.6%
13.5%
8.5%
Developing
Holiday Cards
27.5%
58.9%
23.5%
62.4%
0.8%
Developing
Travel
20.2%
26.5%
6.7%
4.0%
1.8%
Developing
Baby
19.9%
41.9%
17.2%
40.2%
1.9%
Gap
Design Tips
14.4%
7.6%
16.7%
10.6%
1.5%
Gap
Yearbook
14.2%
9.0%
0%
24.1%
0.2%
Gap
Pers. Wedding Gifts
7.3%
35.7%
16.4%
18.6%
3.4%
Gap
Memory Science
6.8%
8.0%
3.4%
0.6%
0%
Gap
Wedding Invites
6.2%
28.7%
2.3%
75.4%
0%
Gap
Memory Books for Mom
0%
95.4%
2.3%
30.2%
0%
Gap
Opportunity Map — Where to Compete for LLM Citations
Topics where competitors are visible but Mixbook is under-indexed
Memory Books for Mom
0% vs Shutterfly 95.4%
Shutterfly dominates with dedicated Mother's Day gift guides and memory book landing pages. Mixbook is completely invisible in this high-intent, seasonal topic. Create dedicated "gifts for mom" landing pages and a "memory book for mom" how-to guide that highlights AI-powered design tools.
Canva leads with free yearbook templates. Mixbook needs school/organization-focused yearbook content that highlights its superior layout tools over generic templates. Publish a "school year photo books" category page and a "how to make a family yearbook" guide.
No dominant competitor (Shutterfly 8.0%, AU 4.7%). Opportunity to establish thought leadership with research-backed content: "The science of printed photos vs digital memory," "Why physical photo books strengthen family bonds." Unique content no competitor has claimed.
No competitor benchmark exists. First-mover advantage in this category.
Personalized Gifts
30.0% vs Shutterfly 26.9%
Mixbook now ahead of Shutterfly (30.0% vs 26.9%). Create occasion-specific gift category pages (Mother's Day, graduation, holidays) organized around gifting intent. A "personalized gifts by occasion" hub page would consolidate scattered product pages into a citeable resource and cement this lead.
External platforms where Mixbook presence affects AI citations
YouTube
68.1% gap
Retrieved in 6,140 chats but Mixbook absent from 67%. Produce tutorial videos: "How to Make a Photo Book in Minutes" and "Create a Travel Photo Book with AI." Partner with creators like The Photo Managers (active audience seeking professional tools).
Competitor content: "A Pro's Roadmap to Creating Perfect Photo Books," "How to Make Family Photo Albums in MINUTES!" on YouTube
Reddit
50.7% gap
2,320 retrievals. Engage in r/photography, r/weddingplanning, r/Mommit, r/backpacking where users ask about photo book recommendations and travel memory organization. Authentic community engagement, not promotional posts.
Active threads: "Tips for Personal Photobooks" (r/photography), "What are your favorite photo book printing sites?" (r/photography), "How do you organize your travel memories?" (r/backpacking)
Instagram
100% gap
331 retrievals, 0% Mixbook coverage. AI engines are pulling Instagram content for photo book recommendations and Mixbook is completely absent. Invest in Instagram content featuring finished photo book projects and customer stories.
Facebook
5.3% gap
Well-covered at 94.7%. Maintain current presence. Lowest priority of the four platforms.
Priority Actions
Source: Peec AI recommended actions · owned content opportunities scored by gap size
How-to Guides 88.8% gap
"How to Create a Photo Book with AI"
Comprehensive guide detailing step-by-step AI-powered design tools. Cover the full workflow from photo upload to finished product.
Source: Peec AI domain report · mixbook.com vs competitor domains across all AI engines
Bottom line. mixbook.com is retrieved in 29.4% of AI conversations (2,915 chats) with 4,160 URL retrievals and 2,040 inline citations. The citation rate of 0.70 per retrieval lags Shutterfly's 1.37, meaning when AI engines pull Mixbook pages they are roughly half as likely to cite them as authoritative sources in the response.
Domain Retrieved
29.4%
2,915 of 9,906 AI chats
Retrieval Rate
0.42
URLs pulled per chat (avg)
Citation Rate
0.70
Inline citations per retrieval
Total Citations
2,040
Across 4,160 URL retrievals
Domain Comparison
Source: Peec AI domain report · "You" and "Competitor" classified domains
Owned & Competitor Domain Performance
Domain
Retrieved %
Retrieval Rate
Citation Rate
shutterfly.com
44.3%
0.91
1.37
mixbook.com
29.4%
0.42
0.70
canva.com
16.6%
0.27
0.73
snapfish.com
10.8%
0.13
0.48
artifactuprising.com
10.6%
0.13
0.77
blurb.com
8.9%
0.11
0.56
printique.com
3.2%
0.04
0.69
Owned Content Gap Analysis
Source: Peec AI actions (scope: owned) · % of chats where Mixbook content is absent but competitors appear
Content Type Gaps
Pages Mixbook should create to close owned-media citation gaps
How-to Guides
88.8% gap
Shutterfly dominates with 6+ how-to guides covering travel, wedding, AI-powered creation, text layout, and photo count. VistaPrint adds pro tips content. Mixbook has zero equivalent pages.
Missing pages: "How to Make a Photo Book," "How to Create a Travel Photo Book," "Create Photo Book with AI," "How to Add Text to a Photo Book"
Product Pages
88.6% gap
Product descriptions not structured for AI retrieval. Competitor product pages include comparison tables, pricing breakdowns, and feature highlights that AI engines cite inline.
Shutterfly (21 ideas), Artifact Uprising (20 ideas), and Blurb all have dedicated listicle content that AI engines cite for "photo book ideas" and "travel photo book ideas."
Missing pages: "Photo Book Ideas" (hub), "Travel Photo Book Ideas," "Baby Photo Album Ideas," "Anniversary Photo Book Ideas"
Category Pages
87.2% gap
Custom photo books, wedding albums, school yearbooks, and personalized gifts all need dedicated landing pages. Shutterfly, Snapfish, and Walgreens have structured pages AI engines retrieve.
Missing pages: "Custom Photo Books," "Wedding Photo Books," "School Year Photo Books," "Personalized Gifts by Occasion"
Recommended New Pages
Specific content pieces with the highest citation potential, ranked by opportunity score
mixbook.com/inspiration/how-to-make-a-photo-book
Comprehensive start-to-finish guide. Cover photo selection, layout tips, design principles, and printing options. Highlight AI-powered auto-layout as the primary differentiator.
Would compete with: vistaprint.com/hub/photobook-creation-pro-tips, shutterfly.com/ideas/how-to-make-a-photo-book
mixbook.com/inspiration/photo-book-ideas
Hub page with 20+ themed ideas (travel, baby, wedding, family, graduation, anniversary). Each idea links to a detailed sub-article or template collection.
Show the AI-powered creation workflow in detail. Screenshot-driven walkthrough demonstrating how users create professional photo books in minutes.
Would compete with: shutterfly.com/ideas/create-a-photo-book-with-ai-in-minutes
mixbook.com/photo-books/custom
Dedicated custom photo books landing page with product specs, pricing, comparison tables, and structured data markup for AI retrieval.
Would compete with: shutterfly.com/photo-books, snapfish.com/photo-book, photo.walgreens.com/store/photo-books
mixbook.com/inspiration/travel-photo-book-ideas
Practical travel album tips: organizing by trip, adding maps, selecting photos. Target "travel photo book ideas" queries.
Would compete with: 3 Shutterfly travel articles + blurb.com/blog/9-travel-photo-book-tips
mixbook.com/gifts/mothers-day
Mother's Day gift guide featuring photo books, calendars, and canvas prints. Organized around gifting intent. Critical for "Memory Books for Mom" topic gap (0% vs Shutterfly 95.4%).
Would compete with: snapfish.com/mothers-day-photo-gift-ideas
Organic Search Baseline
Source: SEMRush domain overview · mixbook.com, US database
Organic Keywords
49.4K
Ranking in Google top 100
Organic Traffic
161K
Monthly estimated visits
AI Overview Keywords
30.9K
63% of keywords trigger AI Overview
Traffic Value
$196K
Estimated organic traffic cost
Organic Competitor Comparison
Source: SEMRush organic competitors report · US database, ranked by competition relevance
Mixbook Organic Search Competitors
Domains sharing the most organic keywords with mixbook.com. Relevance score (0-1) indicates keyword overlap strength.
Domain
Relevance
Shared KWs
Total KWs
Organic Traffic
Traffic Value
mixbook.com
—
—
49,444
161,099
$196K
artifactuprising.com
0.21
3,068
32,431
167,870
$218K
snapfish.com
0.13
2,947
68,393
595,050
$847K
shutterfly.com
0.08
7,088
396,419
2,423,911
$2.4M
hallmark.com
0.02
3,226
559,102
1,869,172
$1.9M
canva.com
<0.01
3,041
1,731,344
36,620,650
$58.4M
Key insight. Shutterfly shares 7,088 keywords with Mixbook but has 15x the organic traffic (2.4M vs 161K) and 8x the total keyword portfolio (396K vs 49K). Artifact Uprising is the closest organic competitor by relevance (0.21) with comparable traffic (168K vs 161K). The "content authority" gap visible in AEO data maps directly to this organic gap: Shutterfly's content volume generates both organic traffic and AI engine citations.
Top Non-Branded Organic Keywords
Source: SEMRush organic research · mixbook.com top keywords by traffic, US database
Highest-Traffic Organic Keywords
Keyword
Position
Volume
Traffic
KD
Intent
funny quotes
16
550,000
1,650
—
Informational
mothers day quotes
4
33,100
1,158
—
Informational
album a photo
5
22,200
666
—
Informational
blessings quotes
1
2,900
382
—
Informational
best photo book maker
1
2,900
382
—
Informational
best photo books
1
2,900
382
—
Informational
blessed quotes
1
2,900
382
—
Informational
make a personalized cookbook
1
2,400
316
—
Informational
elements of design
6
12,100
290
—
Informational
4 year anniversary gift
3
6,600
290
—
Informational
Powered by Lightwing AI · Data: Peec AI + SEMRush · Prepared for Mixbook · Jul 28, 2026